Client Case Study

A brand for the next stage

In this excerpt, Chris Shreves described why the team wanted to change its brand:

“We realized our future goals and where we wanted to go and that brand would not get us there.”

A truck people remembered

Chris described the reactions after the new brand launched:

“Once we rebranded we and several people recognize and remember our trucks. We had people say they seen our trucks everywhere even know we only had 1 truck on the road. We had friends send us pictures of the truck when they seen it on the road. We feel more confident presenting our estimates to our customers. Our trucks are rolling billboards now.”

Sally the Sidewinder

Chris described the details people remembered:

“That the snake that we named Sally the Sidewinder was a really rememberable logo. We have heard the attention to detail was amazing from the cowboy hat on Sally to the blades on the tail that we use to clear drains.”

One identity across the business

Chris listed these places where the new brand is in use:

• Website
• Hiring materials
• Uniforms
• Social media
• Signs or storefront
• Print collaterals
• Fleet Vehicles

An annual revenue comparison

Chris reported annual revenue of $350,000 before and $500,000 now. The difference is $150,000, a calculated increase of about 43%.

He answered two months when asked when improvements became noticeable. He also added:

“Most of the change came after a couple of months once the brand started to spread and more people became aware.”

The two-month answer does not establish the annual comparison period or when the full $500,000 figure was reached. Calendar comparison years were not supplied. These are client-reported figures, and the comparison does not prove that branding caused the increase.

More confidence presenting estimates

Chris described what the changes meant to the business:

“We feel a lot more confident in giving higher bids. We feel way more professional and we stand out from our competitors.”

He also shared this view of bigger opportunities:

“The confidence that it gave us to get bigger jobs was awesome. It helped us stand out from the competition.”

Chris's full review

“It is a big decision to rebrand and can be scary but it is well worth it once your all done and see the great reactions. The great reactions from the community makes us really proud. We are very happy with Kongifys work and communication.”