Client Case Study

Before the new brand

Spencer described how the old brand affected the business:

“Having a lackluster and amutur looking brand had may problems. our old branding did not the target the demographic we wanted to attract, leading to a disconnect between our branding and what we wanted to attract, lowering our average job size being much lower than the average in the industry, and lower gross profit than was needed to grow and sustain a company long term.”

One brand across the business

Spencer listed these places where Swifthand uses its new brand:

• Uniforms
• Signs or storefront
• Website
• Social media
• Hiring materials
• Out of home marketing
• Print collaterals
• Fleet Vehicles

What customers noticed

Spencer shared these customer reactions:

“We had a client who was very impressed with the team and their professional uniforms. they mentioned specifically that they could tell we invested heavily in our team.”

“Another client said we had done a great job with the vehicle wrap, commenting the race car look of the vehicle”

“many clients have mentioned seeing our vehicles on the road before”

What changed day to day

In this excerpt from his submission, Spencer described the change:

“Full branding makes the company feel official and real. no more are the days of inconsistant and unprofessional branding. Marketing is easier, word of mouth is stronger, five year client value is higher, close rate and confidence is higher. less friction is one of the best ways to put it, less friction selling, less friction managing, less friction recruiting.”

An annual revenue comparison

Spencer reported annual revenue of $1,000,000 before and $2,300,000 now. The difference is $1,300,000, a calculated 130% increase.

He said he began noticing improvements one month after launch. That answer does not date the annual comparison or show when the full current figure was reached.

The submission does not identify the calendar years or include independently audited accounts. The figures are client-reported. They do not prove that branding caused the increase.

• Before: $1,000,000 per year
• Now: $2,300,000 per year
• Calculated increase: 130%

What the change meant to Spencer

Spencer described his pride in the business:

“I can also be proud to own such an impressive home service business”

He also shared this account of new opportunities:

“We have acquired new contacts and clients equaling hundreds of thosands of dollars. we have had new partnership opportunities as well that has helped us expand”