TruePoint Electric combines a compass with a lightning-bolt needle and electrical meter. The direction theme repeats in a pointing hand and small badge detail, while blue and yellow connect the character to the van and polo.
The compass gives TruePoint a visual connection to direction. Its lightning-shaped needle brings electricity into that symbol, and the handheld meter adds another trade cue. A separate Electric panel keeps the service clear beneath the name.
The compass character has dial markings, a raised pointing finger and a lightning-bolt needle. The meter in its other hand gives the smiling, moving figure a practical electrical tool.
Pale name lettering sits on a navy badge with a rope-like border. A yellow Electric strip and small directional detail repeat the needle’s warm accent beside the blue character.
The van places the larger compass near the front beside the wide badge. Rays spread across the bright-blue upper area, extending the circular character’s visual energy into the background.
A yellow stripe divides that field from navy below, repeating the Electric panel color. The name stays on its solid dark backing, separate from the finer rays around it.
The polo repeats blue above navy with a yellow band between them. A small chest mark sits in the brighter field, framed by dark trim and narrow yellow edges.
The back places the larger compass below the name. Rays behind the figure and the repeated color band connect the taller shirt arrangement to the broader vehicle design.
Explore the design work shown for this brand.
Source: The designs shown on this page.
Meet the Kongify team