Client Case Study

Refreshing an established brand

Alyssa described why the team wanted to change the brand:

“After being in business for 30 years, it felt strange to change our logo and brand identity, but we learned that we needed a brand that wasn't a white truck with a logo and something that was memorable. As the business continues to scale and grow we also needed a brand we could scale with!”

A brand that matched the team

Alyssa described the first reactions and day-to-day changes:

“Immediately upon rebranding being completed we started to get compliments from customers, peers and other partnerships on the vibrancy of the brand. Many stated that they felt that the new brand matched who we were and the energy we bring when we are in a hurry to help! We've noticed an uptick in our social media impressions and followers. Having a strong brand voice and guideline to that has made relaunching a new website and collateral much easier.”

• Fleet Vehicles
• Website
• Hiring materials
• Uniforms
• Social media
• Signs or storefront
• Print collaterals

Easier to spot in the community

The submission includes these comments from people who interacted with 24 Restore:

“As stated above, the vibrancy of the brand was recognized by those who interacted with us! They described it as a strong match for our team and the urgency we bring to being in a hurry to help. We also received comments like, "we can't miss you now!" and "It's easy to see you coming!".”

Digital engagement and wrap leads

Alyssa described how the new website and truck wraps showed up in the feedback:

“We started to receive immediate compliments to the new brand. Our digital space really saw the first uptick after launching the new website and we saw an uptick in engagement on both social media and google. The stronger digital presence allows for more digital leads and engagement. Truck wraps launched and we started to get compliments on those! Customers would mention them when they called in and/or we started receiving word of mouth leads on wraps.”

She also described the value of a more consistent brand:

“We believe the rebrand has created more brand awareness in our market. It allows our digital presence to align with our truck wraps and printed collateral for an overall stronger brand!”

Results still being evaluated

Alyssa qualified the financial results in her submission:

“We are still evaluating numbers. We have seen an uptick in truck wrap leads, but we have not seen a noticeable increase in revenue.”

The form gives a three-month response for noticing results. Alyssa also describes immediate compliments. Those statements do not establish a revenue-growth period.

Alyssa's full review

“We would highly recommend they work with Kongify! The process, experience and creative abilities are unmatched.”